Archive for June 2020
Who is your ideal client and how to find them
When you’re in our Speaker INsight world you’ll know that all of our training relates back to the importance of knowing your avatar, so this blog is dear to our hearts! Now just to clear things up, when we say Avatar, we don’t mean the big blue people in the film! We are referring to…
Read MoreWhat Makes An Awesome Brand
Your Brand is what people associate with you, it provides the shop window that your avatar walks past. And your brand makes them decide whether they want to window, walk straight past or come on in for a better look around! So, how are you positioning yourself and attracting your ideal clients with your brand…
Read MoreHow to make your book a bestseller
This is a commonly asked question and most people don’t know the answer when we ask them whether they mean Amazon or Sunday/NY Times Bestseller?!?! As they are completely different achievements along with the levels of sales and strategies involved. Positioning — with this achievement you are often seen as an expert. As many people can self-publish,…
Read MoreHow To Identify, Articulate, & Monetise Your Purpose
When speakers, authors & coaches aren’t connected to their WHY, running a business can feel like a struggle. It can be a lonely career & if you don’t have that strong connection to an internal driving force, you can feel lost, unmotivated & directionless. We also come across people who DO know their purpose but…
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