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Make it before you market or market before you make it?

Creating anything takes effort, time and resources, so the question of when you should make your product is a crucial one. Speakers, authors and coaches are creatives at heart. Ideas for products and programmes are plentiful, but do you follow your heart and just create, or do you make sure there’s a market before you start production?

In this training, we talk through how to make that decision and help you understand how you can make the most of your creativity without wasting your energy so your products have the best chance of making an impact. Watch the full training here.

Your story is your vehicle to getting noticed and remembered. What you say and how you tell your stories can help you to stand out from the crowd.

Your stories can make business come your way, attract your ideal customer avatar and build powerful collaborations. People connect with us on the back of our stories.

Yet most people think they only have one version of their story. In this training, we explore the different types of story that help you tell yours. Watch the full training here.

Facebook is one of the biggest databases that has hooked it’s audience in to making visiting and engaging on it a daily habit… so it is the ideal place to find and connect with your ideal client avatar for Business to Business or Business to Customer!

So why aren’t more people paying to play on this platform?

– They don’t understand the process that converts advertisement into clients
– They’ve tried a few ads themselves and just wasted money
– They’ve been burnt by agencies who cost a lot but didn’t get any ROI

In this training, we have our FB Ad expert Sam Druce join us to help you navigate using this marketing strategy simply & successfully!

You can access his super exclusive offer for his book and free consultation here: https://samdruce.com/book-launch Watch the full training here.

Coaches often have 1 of 2 problems; They are so successful that they quickly reach capacity & find that they are always working, or they only offer their clients one-off sessions which they find hard to book people on & struggle with making progress with clients.

That’s why creating different coaching packages is important to not only give your clients choice on how they access your service, for how long and at different price points, but it also enables you to work more effectively and create a predictable income as a coach or consultant. Watch the full training here.

We harp on about ‘consistency being key’ with your marketing in order to develop a relationship with your audience as well as becoming familiar and trusted in your space.

However, if your consistency is 1 blog a month and a weekly updated FB status… it will take you a very long time to reach & be seen by a large audience.

So in this session, we have some email marketing experts Ken Nedy & Rob J Temple who share their advice around the frequency of connecting with your audience to get maximum results. Watch the full training here.

A common complaint from our clients when developing their email marketing strategy is that ‘nobody reads or even sees my emails!’

So in this training, we have bought in our email deliverability expert Adrian Savage to give you the insights, techniques & very interesting (even for you non-techies) information on how to make emails your marketing friend.

He knows how to increase deliverability & open rates and it promises to be a fascinating & very helpful session to you all, so join us & get your questions answered! Watch the full training here.

Having a team enables you to grow much bigger than your limited capacity and it allows you to focus on doing what you love.

Yet we know that speakers, authors & coaches often find it hard to let go of the control strings, have trust issues with outsourcing work to others or just don’t know how to find good freelancers to lighten their load.

In this session, we will help you identify what you could outsource, help you discover where to find recommended freelancers and how then how to shortlist them using YOUR specific criteria.

If you are wanting to build your ‘Dream Team’ then come & join us and ask your questions. Watch the full training here.

As the world of social media gets heavily based on algorithms & paid advertisement to even get you your posts seen, we are big fans of building your email database at the same time as engaging via online platforms.

Ask yourself, are you strategically using email at the moment, or are you sporadically sending out emails (mainly when you are promoting something?)

We want to ensure that you have created automated ‘nurture campaigns’ that build trust & add value once someone joins your database.

Watch this training to learn how to create these emails including the themes and action points to get you engagement & results. Watch the full training here.

Protection, insurance and good practice are things that shouldn’t be overlooked when running business as a speaker, author or coach but unfortunately many people don’t prioritise them until it’s too late and when they are fighting a legal battle!

We have invited our contract specialists Annabel Kaye in this training to give you a heads up on what you should have in place, how to use contracts in your practice and also how it improves your relationships with your clients, as they will also feel more protected! Watch the full training here.