Aoife O’Brien is a Happiness at Work expert. She is passionate about ‘fit’ and how creating the right environment can help individuals to reach their full potential and support organisations to thrive. Before launching her own business, Empowerment Coaching (soon to be renamed Happier at Work), Aoife had a successful 17 years in the corporate world, working with global companies to solve marketing problems. Her clients are primarily HR and business leaders, and they hire her for speaking engagements, training workshops, and consultancy programs (including People Analytics). Aoife has been featured on several media platforms and other podcasts speaking about ‘fit’ as well as imposter syndrome. Her mission is to help organisations to improve their hiring decisions and therefore increase employee retention. She has a First Class Honours MSc in Work and Organisational Behaviour. Her podcast is called Happier at Work.