This is a question we get asked all of the time – how do you know what content to put in your blogs, FB lives, Lead Magnets etc. and what content or information should you charge for in your products & services.
Every piece of content has its place. You must understand the intention of your marketing content and see how it drives your prospects through a user journey to your products & services.
This distinction will help you know what to ‘give away’ and what to ‘hold back’ until they pay. Watch the full training here.