What to name your product or service

Catching your avatar’s eye, tapping into their emotional state and knowing how much trust and experience they already have of working with you are all determining factors of naming your products and services. It’s really important you get this right for each product at different stages of your user journey to increase your sales!

People won’t pick a book off the shelf if the cover and title doesn’t both jump out at them and appeal to their current wants and needs. The same is true for your products and services.

In this training, we will show you how the naming process changes as your customers move through your product range and let us help you to sell more.


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