The Buzz

When you are faced with millions of marketing tactics, platforms & technology you can be forgiven to procrastinate in wondering where the hell do you start!?!

So many speakers, authors & coaches come to us after they’ve tried a ‘one-size fits all’ approach to lead generation, social media, email marketing etc and are disappointed when it didn’t achieve their desired results, or they felt inauthentic, as it just didn’t feel like their voice or style.

Marketing YOUR way means being unique, whilst having a strategic plan to give you clarity and confidence and in this training, we are going to advise you on how to do this and make your marketing work for you!

To access the Market YOUR Way Programme: Easy-To-Implement marketing plans & content ideas click the link below for just £14.99!!!

https://speakerinsight.thinkific.com/courses/market-your-way Watch the full training here.

Creating a website is a key asset for any business and there are certain addition; features and content that are specific to speakers, authors & coaches.

So whether you have technical questions like what website platform is best or how to make sure your website converts, watch this training with our website experts Chris Wharton & Jude Wharton from @Ready Steady Websites and get clarity on what you need to build an awesome website. Watch the full training here.

Make it before you market or market before you make it?

Creating anything takes effort, time and resources, so the question of when you should make your product is a crucial one. Speakers, authors and coaches are creatives at heart. Ideas for products and programmes are plentiful, but do you follow your heart and just create, or do you make sure there’s a market before you start production?

In this training, we talk through how to make that decision and help you understand how you can make the most of your creativity without wasting your energy so your products have the best chance of making an impact. Watch the full training here.

Your story is your vehicle to getting noticed and remembered. What you say and how you tell your stories can help you to stand out from the crowd.

Your stories can make business come your way, attract your ideal customer avatar and build powerful collaborations. People connect with us on the back of our stories.

Yet most people think they only have one version of their story. In this training, we explore the different types of story that help you tell yours. Watch the full training here.

Facebook is one of the biggest databases that has hooked it’s audience in to making visiting and engaging on it a daily habit… so it is the ideal place to find and connect with your ideal client avatar for Business to Business or Business to Customer!

So why aren’t more people paying to play on this platform?

– They don’t understand the process that converts advertisement into clients
– They’ve tried a few ads themselves and just wasted money
– They’ve been burnt by agencies who cost a lot but didn’t get any ROI

In this training, we have our FB Ad expert Sam Druce join us to help you navigate using this marketing strategy simply & successfully!

You can access his super exclusive offer for his book and free consultation here: https://samdruce.com/book-launch Watch the full training here.

Coaches often have 1 of 2 problems; They are so successful that they quickly reach capacity & find that they are always working, or they only offer their clients one-off sessions which they find hard to book people on & struggle with making progress with clients.

That’s why creating different coaching packages is important to not only give your clients choice on how they access your service, for how long and at different price points, but it also enables you to work more effectively and create a predictable income as a coach or consultant. Watch the full training here.

We harp on about ‘consistency being key’ with your marketing in order to develop a relationship with your audience as well as becoming familiar and trusted in your space.

However, if your consistency is 1 blog a month and a weekly updated FB status… it will take you a very long time to reach & be seen by a large audience.

So in this session, we have some email marketing experts Ken Nedy & Rob J Temple who share their advice around the frequency of connecting with your audience to get maximum results. Watch the full training here.

A common complaint from our clients when developing their email marketing strategy is that ‘nobody reads or even sees my emails!’

So in this training, we have bought in our email deliverability expert Adrian Savage to give you the insights, techniques & very interesting (even for you non-techies) information on how to make emails your marketing friend.

He knows how to increase deliverability & open rates and it promises to be a fascinating & very helpful session to you all, so join us & get your questions answered! Watch the full training here.

Having a team enables you to grow much bigger than your limited capacity and it allows you to focus on doing what you love.

Yet we know that speakers, authors & coaches often find it hard to let go of the control strings, have trust issues with outsourcing work to others or just don’t know how to find good freelancers to lighten their load.

In this session, we will help you identify what you could outsource, help you discover where to find recommended freelancers and how then how to shortlist them using YOUR specific criteria.

If you are wanting to build your ‘Dream Team’ then come & join us and ask your questions. Watch the full training here.