The Buzz

A lot of marketing that we focus on is Business to Customer (B2C) but we have got a lot of hub members who are working directly with corporates. A lot of people don’t know where to begin or get traction.

So we have asked our expert Charlie Whyman to share some of her experience and knowledge in this area. She’s supported a variety of companies to make it easier to get those B2B connections.

If you want to learn about how to use Linkedin, Direct Mail, Networking and live events to get in front of your ideal avatar then come and join in the conversation! Watch the full training here.

If you’re wanting to increase the engagement in your FB group, increase the members or warm people up to launch a new product or service… then running an FB Challenge is a great solution!

Most people get stuck with not knowing what to run a challenge on, concerned that nobody will take part or they’re just not sure how the tech & structure of a challenge works.

So we are going to bust all of those excuses for you today & give the template on how to run a challenge.

Join our #VisibilityChallenge here before it starts on the 18th May: https://www.speakerinsight.com/visibility-challenge. Watch the full training here.

Sometimes your logo is the first experience your avatar has with you, so it needs to make a good impression and create consistency with your brand, message and values.

Frequently we hear that people who want to create a logo in 5 mins, they know the colours that they want use & they have a company name – and they believe that’s all that’s needed!

Well our branding expert Nora Day Richardson discussed with us today what the key components are of creating an impactful logo, so you can either revamp yours, create one from scratch or learn if it is converting your marketing into sales! Watch the full training here.

If we put you on the spot right now & ask you about the sales, consumers, trends, official bodies, market space in your industry – how confident do you feel that you could respond?

It’s often research and understanding that many speakers, authors & coaches overlook or skip as they just want to jump straight into creating products or delivering! However, it is a rich exercise to do as it can help create your product range, your marketing copy, to help position yourself & also forecast sales.

This FB Live shows you the key areas to research and then how to practically use the findings in your business to get you results. Watch the full training here.

 

Digital programs are a key asset of a portfolio business for a speaker, author or coach as they enable you to reach a wider audience & stop swapping time for money.

We’ve coached hundreds of people to create their own online courses & we’ve created many of our own – we understand the behind the scenes creation, the technical aspects of editing & hosting platforms & the all important elements of selling them!

You can download the course platform comparison matrix that we talk about here: https://www.speakerinsight.com/courseplatformcomparison

Access our Deliver Digitally Programme here and use the PROMO CODE ‘COVID’ to get £100 discount during lockdown only:

https://speakerinsight.thinkific.com/courses/how-to-deliver-digitally

Watch the full training here.

As a speaker, author coach, you must attract the attention of your avatar. Today we ask whether you actually need a website to do that, given the amount of stages, memberships, directories and social media platforms that you can be seen through.

Whether you are just getting started, or are someone established in your niche and industry, you may find that having your profile on specific sites gets you found more easily and serves your business model better.

Today we explore alternative and possibly faster ways to market that allow you to focus on the service you want to provide.

Here are some of the links we mentioned:

Design your speaker, author and coach websites here with SMA Digital: https://smadigital.co.uk/websites/?thanksfrom=connectionhub

SpeakersBase – Speakersbase.com

Delenta – https://coach.delenta.com?via=speakerinsight12

Join our new members directory: https://speakerinsight.com/directory/

Trusted coach directory – https://trustedcoachdirectory.com

Thinkers 360 – https://www.thinkers360.com

Watch the full training here.

This is a question we get asked all of the time – how do you know what content to put in your blogs, FB lives, Lead Magnets etc. and what content or information should you charge for in your products & services.

Every piece of content has its place. You must understand the intention of your marketing content and see how it drives your prospects through a user journey to your products & services.

This distinction will help you know what to ‘give away’ and what to ‘hold back’ until they pay. Watch the full training here.

Introducing a one stop shop for managing your coaching business.

For all the coaches in the group, meet Sam, who has developed Delenta – a brilliant platform for coaches to deliver from without the headache of setting up the ‘behind the scenes’ technical aspects.

In this Live we talk through the benefits of the platform to show you how you can focus on delivering professionally at your best.

The link to check out the platform is below in the comments, with a special offer for the first 100 people. Watch the full training here.

Since the Corona Virus started impacting our lives, the question of ‘how will you pivot as a business owner’ seems to be a popular one… However, we are finding that many still don’t have clear ideas or plans on how to make that happen.

Join our FB Live to get inspired and make your plan to pivot. Whether it’s different ways to deliver digitally, how to think differently to get your creative juices flowing or ways to create new routines & schedules, we’ve got you covered.

If you want to create online courses you download our platform comparison matrix here: https://www.speakerinsight.com/courseplatformcomparison Watch the full training here.

We know that many of you are having to pivot and learn how to deliver remotely during the outbreak of Corona Virus, so we have put together this in depth training with behind the scenes demonstrations of how to use Zoom.us to deliver digitally. Watch the full training here.