As a Speaker, Author, Coach, you likely ‘create’ all the time.
You come up with new ways to explain old things. Or new ways to share new perspectives. You begin to tell stories, you connect the dots differently, you make sure people can’t unknow something. But have you protected it?
Much of the time, that creativity is simply a vehicle for showing up in your authority and credibility.
Some of the time, though, the things you say over and over are actually part of your IP — when it happens, you need to build these into your framework and methodologies. Those need protecting. If you’ve found a perfect way to show someone what needs to happen to go from A — C or even A — Z, it needs protecting. Or perhaps or you’ve created a way to teach something new, tested it and found that you have a unique new piece of value that the world will want. That needs protecting. Or maybe it’s a word or a brand or product name that you just know is going to be your stand out piece. That might just need protecting too.
Whenever you stumble on something that works, you need to protect it and make it yours. Usually you’ll figure out what to protect by testing out that message, or teaching point or technique or name on an audience again and again and getting really great feedback or seeing great results.
When was the last time you reviewed what you do through this lens? This week, we remind you to check out what you need to trademark, register or at least copyright. It could just be that you make sure you have as cornerstone content so you can future proof your ownership by virtue of dated public outings as a starting point).